Treatment
ASHER ROTH - I LOVE COLLEGE (dubstep remix)
Genre dubstep
The video is going to give the impression that Asher and his mates have had a mad night out partying, the twist to really grab the attention of the audience will be the fact that the party actually happened at the college.
The video opens with a senior teacher walking up to the heads office, no music is playing at this moment it is all diagetic sound. When he walks in to his supprise there is a young man sprawled behind the desk on the floor, Asher will stagger to his feet and put a half empty can of lager into the hand of the head and this is when the tune kicks in.
We follow Asher out through the door and down the corridor and a normal days college is underway. Students will be passed out through the hallway but other students will be going about their normal day, Asher will have flashbacks of the night before where students will be partying and drinking the cuts will happen on every 8 beats to the song to keep it regular and interesting for the audience the film will be treated in a de-saturated manor so that the colors have disappeared from the day just like the peoples faces however in contrast to this the night before will feature very bright colors and a slightly blurred camera effect
I am sticking to the normal genre characteristics of Dubstep with a lot of flashing lights, fast paced, drinking and slight references to the use of drugs to correspond with the lyrics
Their will be a big relationship between the lyrics and visuals for example the chorus, “that party last night was awfully crazy”- the visuals will be showing flashes of the party from the night before also the day after with everyone hung-over looking very rough in collage passed out in the hallway
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work
Anamatic
Moodboard
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