AOB4 music video analysis

Focus group

Asher Roth - I love collage

In my proposal I suggested that the camera cuts will be made on every 8^th beat, my feedback gathered from this was to change it so that each clip goes with the beat of the music but changes at different time, so each frame is different lengths. 

They liked the idea that the film will be treated in a de-saturated manor so that the colors have disappeared from the day like they would be in the hung-over party- people. In contrast to this the clips of the night before will feature very bright colors and a slightly blurred camera effect to represent the drunken feeling of the people.  They thought that it would be a great way to represent the feeling of all the people.

They liked that I have looked closely at the characteristics of the Dubstep genre, but they thought I could perhaps be a little different from the norm.  They suggested that at points that maybe I slow down the pace and shoot some of the people in a rough handheld way to give a drunken effect of the characters from the night before.

Research report

Introduction

I am analyzing the music video “runaway” by the artist Devlin featuring DJ Yasmin directed by Emil Nava

The track is of a UK grime genre and the music video has many characteristics of  this genre as the video is set on the streets of Dagenham showing everyday life

Characteristics between lyrics and visuals

[Yasmin - Chorus]

I gotta leave, I gotta go,

there’s nothing here for me no more

I gotta be free, I gotta be

somewhere that I can just be me.

and I run run runaway, run run runaway,

run run runaway, I runaway.

during the first chorus as Yasmin sings we see Devlin catching a train to run away. we also see quick shots of people walking away from the camera telling us that they are running away, also we see in the background of Yasmin singing heavy traffic leaving Dagenham.

during the second chorus we see a various amount of people running away just as yasmin is singing about.

during all verses the camera is mainly on Devlin as he MC's with slight characteristics between the lyrics and visuals such as 

Verse 2

 We shared our last cigarette then walked into the station, 

Purchased two tickets to an alien destination,

Board the train and witnessed pain upon the faces of multicultural races,

But not me and my girl we're breaking free like an escapist. 

Cus we need to escape this. 

And I for one have got my mind made up,

Even if where we're staying is makeshift,

I cant remain in this domain it'll send me ape-shit. 

Cuz all I see is hatred. 

during this verse devlin is on a train and the camera shows us people in the background with emotional faces ( "Board the train and witnessed pain upon the faces of multicultural races,")


Dirk Hilger

Jamie T